e.l.f Beauty Shares Plunge. Should Investors Buy the Stock on the Dip or Stay Away?

The market’s reaction to management’s guidance looks overly harsh.

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3 Tips For a Green Closet

Here at Brandzaffair we understand that sustainable practices aren’t a fad but rather a lifestyle, and were interested in finding out how to create a

The History of J. Crew

J. Crew originally started out as Popular Merchandise, Inc., founded in 1947 by Mitchell Cinader and Saul Charles. They started out by selling low-priced women’s

Editor’s Pick

The “Keep Austin Weird” bumper sticker begins to greet travelers along the I-35 as they mosey on into Austin, Texas. Visit downtown and stroll along

Tips for Visiting National Parks

There are so many breathtaking landscapes and endless activities in our U.S. national parks. From whitewater rafting through the Grand Canyon to exploring the elegant

Shop 10 Day Dresses For Spring

It’s the perfect time to shop for must-have day dresses for Spring. We are seeing colorful patterns and flowing silhouettes from all of our favorite

The History of Female Hats

Would you say hats are an accessory or a necessity? Looking back in time it becomes apparent that they have been both. Let’s take a

How to Wear White Denim

Style can sometimes mean stepping outside of your comfort zone. And let’s face it when it comes to denim, this means going beyond the everyday

The History of Teddy Girls

If you are not familiar with the mid-century British youth culture — let us introduce you — to the Teddy Boys, the ’50s rock ‘n

3 Key Warm Weather Fabrics

The return of double-digit temperatures doesn’t necessarily mean stripping away all your clothes. While it’s tempting to reduce your wardrobe to shorts, tanks and flip

Shop the New Converse: Chuck II

Chucks — as millions of devotees know them — come in many colors and variations. Andy Warhol wore them when he painted soup cans and

Organic Foundations for Summer

Beauty lovers: be aware! The FDA doesn’t regulate what ingredients go into makeup products or the labels that are placed on them. Your best bet

5 Beauty Looks to Try

It’s that time of year where we’re faithful to our favorite shade of burgundy lipstick and get to play up our other features with high-impact

A Lesson in Layering

Fall is here, temperatures are dropping, and the time for piling on clothes has arrived and, with that, the dreaded fear of looking like an

3 Quick Hairstyles for Work

For most of us, the daily grind isn’t always inspiring. Even if you are totally jazzed about your 9-5, it’s likely that you’d rather hit

Rainwear Style Guide

No matter where you reside, dressing for wet weather is a skill that’s surprisingly hard to master. Most women fall into one of two categories.

How to Wear Tweed

It’s time to forget everything you thought you knew about tweed. Reimagined for autumn/winter 2015, this heritage cloth – worn for centuries – now comes

The History of Sequins

The origins of the word sequin technically means ‘coin’ or ‘the mint’. We scoured the web to trace back the evolution of fashion’s shiniest embellishment.

In Trend: Falling Flat

This spring designers seem to have jumped on the comfortable shoe bandwagon for good! On the runways we are seeing flats (and sneakers), and our

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