Elf Beauty lifts annual forecasts as affordable products drive demand

Elf Beauty raised its annual sales and profit forecasts after beating Wall Street estimates for third-quarter results on Wednesday, as demand for its affordable cosmetics stayed strong despite rising economic and tariff uncertainty, sending shares up about 12% after the bell.

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How These Items Got Their Name

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Organic Foundations for Summer

Beauty lovers: be aware! The FDA doesn’t regulate what ingredients go into makeup products or the labels that are placed on them. Your best bet

5 Swimsuit Trends You Must Try

If you are a lot like me, chances are you’ve worn your standard swimsuit for years—that classic black two piece or adorable polka-dot bikini. While

Behind the Brand: A.P.C.

Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987,A.P.C. (which stands for Atelier de Production et de Création) was

Denim: Fashion’s Frontier Exhibit

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Rainwear Style Guide

No matter where you reside, dressing for wet weather is a skill that’s surprisingly hard to master. Most women fall into one of two categories.

Style Lessons from Wise Women

It’s no coincidence that many of the world’s best-dressed women aren’t in the first flush of youth. They might have gained a wrinkle or two,

6 Must Have Hair Accessories!

Sometimes looking beautiful has little to do with the amount of effort, or hours spent getting ready. The hair trends for spring 2015 insist on

Style Guide for Casual Friday

Don’t you just love Friday? One last stretch before the weekend, the feeling of accomplishment that comes with it and everyone else just seems to

History in Fashion: Skirts

The original idea of a modern skirt was born during the 15th century form the gotic sukiene, which split into two elements : the corset

Minimal Chic

Counter clockwise from left to right: Knit & Woven Cardigan, rag & bone Jean, Cold-Shoulder Top, Manolo Blahnik pumps

The History Behind PF Flyers

From their classic canvas look, to their elusive background, PF Flyers are American history and culture compressed into one shoe. We dug deep into their

The History of Female Hats

Would you say hats are an accessory or a necessity? Looking back in time it becomes apparent that they have been both. Let’s take a

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