Fragrance and hair care continue to fuel Canada's beauty market growth

In 2025, Canada’s beauty market is settling into a more normalized growth pattern after several years of post-pandemic double-digit gains and a transitional 2024. Yet consumers continue to trade up in key categories. According to market intelligence firm Circana, Canada’s total prestige beauty market grew by +4% in dollar sales and +3% in units sold from January through September 2025, versus the same period last year – with growth in both metrics across all major categories. While…

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