OPTYO Unveils New Brand Identity, Reinforcing Its Focus on Sports, Fitness & Wellness

Performance marketing agency OPTYO launches a refreshed brand and digital presence as it enters its next stage of growth.

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The History Behind PF Flyers

From their classic canvas look, to their elusive background, PF Flyers are American history and culture compressed into one shoe. We dug deep into their

5 Ways to Wear a Leather Jacket

With brands now offering more styles than ever, there’s never been a better time to invest in one. But with choice, often, comes confusion. And

How to Sculpt Your Face

When you contour your makeup, you’re essentially doing some real life Photoshop on your face. Your cheekbones pop, your face glows, and in general, your

Look of the Week by Macy’s

Clockwise from left to right: Ray-Ban Sunglasses,Shearling Lamb Coat,7 for All Mankind Jeans,Ribbed Turtleneck,Madden Girl Boots

8 Rules For Party Season

Dust off your finery— It’s party season once again. From turning up under dressed to getting too dressed up, we know it’s not always easy

Look of the Week!

From left to right: Peyton Pebbled Satchel, Turtleneck T-Shirt, Wide-Leg Pant in Wool, Seavees Sneakers, Striped Trouser Socks, Stripe Sunglasses

In Trend: Falling Flat

This spring designers seem to have jumped on the comfortable shoe bandwagon for good! On the runways we are seeing flats (and sneakers), and our

Pre-Fall Style Guide

There are more designers and brands participating in pre-fall than ever before, and this season, there was a definite shift toward looser, baggier, and odder

The Ultimate Denim Shop

Finding the perfect pair of jeans can be quite the challenge. Sometimes the path to perfection can be a bumpy one, since denim shopping tends

How These Items Got Their Name

Do designers just pick names they like out of thin air? Do they obsess over their decisions as if naming a child? Where—to put it

5 Swimsuit Trends You Must Try

If you are a lot like me, chances are you’ve worn your standard swimsuit for years—that classic black two piece or adorable polka-dot bikini. While

How to Shop With a Friend

Our co-browsing technology allows you to shop with a friend or relative from anywhere in the world. Now, let’s get started with a quick how

New Years Eve Look!

From left to right: Cosmic Beam Sequin Dress, Spike Midi Ring Set, Iridescent Box Clutch, Elva Heels

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