By the time the Super Bowl arrives, many Americans are shopping with the same goal in mind: easy crowd-pleasers. Instacart found that in 2024 and 2025, Super Bowl carts were heavy on dips, sauces, wings, and alcohol, which spikes about 10% above the yearly average. From there, state-by-state favorites shape what actually ends up on the table.
Editors’ Picks: Madewell
Madewell Denim Jacket – Make every day Throwback Thursday in this lightly distressed denim jacket. Madewell Side Tie Crop Tee – Tonal side ties complete











