While kids and tweens have always discovered beauty products as they grow up — whether by watching their mothers at home or learning from friends at school — Gen Alpha is among the first cohorts to learn from influencers on TikTok, in real time and in lockstep with the trend cycle.
Look of the Week by J.Brand
Clockwise from left to right: Reno Sweater,Nikki Tank,Mid-Rise Skinny Jeans,Aiah Jacket











