In September 2026, Naturium announced its rollout with Sephora across Canada and Mexico, while e.l.f. Cosmetics became the first mass color brand in Sephora Brazil, broadening e.l.f. Beauty’s reach across North and South America.
The wider Sephora footprint gives e.l.f. Beauty and Rhode a larger physical and online shelf presence, which can test pricing power, marketing efficiency, and operational execution across multiple regions and retail formats.
We will now look at how e.l.f. Beauty’s…
The wider Sephora footprint gives e.l.f. Beauty and Rhode a larger physical and online shelf presence, which can test pricing power, marketing efficiency, and operational execution across multiple regions and retail formats.
We will now look at how e.l.f. Beauty’s…











