Rhode’s Global Expansion Tests e.l.f. Beauty’s Premium Growth Story

Rhode, the premium brand in e.l.f. Beauty’s portfolio (NYSE:ELF), is launching a major global expansion into Mexico and seven European markets. The move marks Rhode’s first direct to consumer push outside the US, paired with the global debut of its Summer ’26 Collection. This expansion broadens e.l.f. Beauty’s geographic reach and adds a new channel for international revenue beyond North America. For e.l.f. Beauty, known for accessible cosmetics and skin care, Rhode sits at the higher end…

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