K-beauty growth without guardrails? Rising recalls trigger tighter oversight

South Korean beauty exports are growing at record speed, but the country has announced that cosmetic recalls have tripled over the last year, and the government has consequently pledged to implement stricter testing. The spike in recalls and tougher testing regime raises the question of whether K-beauty is expanding too fast. South Korea’s Ministry of Food and Drug Safety (MFDS) recorded 16 K-beauty recalls and disposals in 2025, marking a 3.2-fold increase from five cases the year before.

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