Ulta Beauty Launches Erly Skincare To Test Minimalist Demand And Loyalty

Ulta Beauty (NasdaqGS:ULTA) will debut dermatologist founded Erly Skincare nationwide on April 19.
The brand will roll out to 750 Ulta Beauty stores and Ulta.com, targeting Gen Z and Gen Alpha with simple, hypoallergenic products.
The launch expands Ulta Beauty’s skincare assortment with a focus on minimalist routines and sensitive skin needs.

Ulta Beauty enters this launch with a share price of $537.39, after a 3.0% return over the past week and a 46.1% return over the past year. The stock…

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